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MR & MRS IDLY

Description: The best Idly makers.

No. of Franchise Outlets:60

Investment: Rs. 5lac - Rs. 10lac

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Business Details

MR & MRS IDLY - a QSR business model for you to be a leading restaurant owner of tomorrow!

Envisioned in the year 2007, MR & MRS IDLY, has become the most renowned brand in South Indian food. MR & MRS IDLY is committed to serving its customers with delicious finger biting South Indian delicacy that stands at par with any other national chain.

Driven by the proven entrepreneurship skills & the innovative marketing skill of its promoters, it has flowered in a short span of time.

Our main product that we sell in high footfall Locations/Malls/Commercial areas/ IT Parks is “Taste of Chennai” popularly called as “Idly” & “Dosai”. India’s single most popular cuisine, a business that runs from 7 AM-11PM. (Anytime Meal).

We own the original batter of real taste of Idly & Dosai with different flavours of chutney presented in different way.

Mission & Vision:

  • “MR & MRS IDLY” strives to provide its customers, the healthiest and wholesome meal at a very affordable prices and to generate profits for the benefit of the franchise in a short duration of time to spread the product across the globe through our chain of retail outlets.
  • This concept is based on a product that is not so easily available in any state outside CHENNAI. We plan to make this product easily available to the people of every city by appointing Franchisee in each city.
  • Our brand chain special taste makers and ingredients will spread a standard flavour of taste all over the country.
  • Target 2015 – 50 own centers, 150 direct franchisees
  • Increased PE activity in the QSR space

Quality Policy:

  • MR & MRS IDLY is an original and the only fast food franchise selling South Indian delicacy ‘Live ’, which do not use any flame or combustion to make Idles.
  • It’s all about Oven to Mouth concept.
  • We do not use any fermenting agent in our food, we do not use any Soda or any such stuff, and it’s purely natural.
  • Live and fresh cooking, low-cal and healthy food
  • Standardized tastemakers and equipments
  • Centralized base kitchen in city

Value of our Brand:

  • Two key products – Mr and Mrs Idly and Incy Wincy spider
  • In-house developed tastemakers and 100% Green Energy
  • Mass targeted price point starting at Rs.25/plate
  • Recognized and reputable brand name
  • Price point – middle of pyramid catering to huge urban/semi urban population
  • Great Coverage and brand recognition in media (ZeeTV, CNBC, NDTV etc)
  • Tie up with all the Major IT Giants nationwide
  • CAGR of 68% in three years
  • Exponential growth – from 2 lacs to 1 Cr+ in 3 years
  • Little space requirements and easy operations
  • Lower investments and higher profits.

Franchises Scheme:

Mr & Mrs Idly offers 5 types of Franchisee:

  • Unit Franchisee - 4 lakhs
  • QSR Franchisee- 7 lakhs
  • Super Franchisee - 9 lakhs
  • Express Franchisee - 9 lakhs
  • Casual Dine Franchisee - 10.5 lakhs

Values:

  • Location Selection and feasibility check
  • Design Planning and Layout
  • Complete Assistance in interior designing
  • On Site Staff Training
  • Menu Development and re training
  • Local Vendor Selection
  • Manpower Selection
  • Food Cost Auditing
  • SOP – Manual.Ø Operations Auditing
  • Extended service time 7 AM- 11 PM
  • A tested high quality menu and innovation

Starting your own business was never so easy, connect now to know more!

Thanks & Regards

MR & MRS IDLY Team

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