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Franchising industry in India can reach USD 50 billion by 2017 and create 11 million additional jobs, according to PepsiCo India Chairman and CEO D Shivakumar.

While corporate biggies such as Hero MotoCorpBSE -1.08 % and JSW have put their plans on hold to buy a team in the Indian Premier League (IPL), it is learnt that the country‚Äôs most talked about e-commerce giants such as Amazon, Flipkart, Snapdeal and Paytm have expressed interest to pick up a franchise at a bargain in the lucrative yet corruption-hit .